Details of the project
Revitalizing Ida-Viru Sadamad’s
Digital and Physical Presence
Embarking on a journey to elevate Ida-Viru Sadamad’s brand and digital presence, we aimed to craft a modern identity reflecting its innovative maritime operations.
About Client
Ida-Viru Sadamad, a reputable harbor management and development entity in Ida-Virumaa, sought to enhance its service delivery through an inviting online platform and coherent branding, setting a course towards a digital horizon, embodying the essence of modern maritime services.
Our Services
- Branding: Development of a modern logo along with a comprehensive branding book providing guidelines on logo usage and other brand elements.
- Website Development: Creation of a responsive, visually appealing website showcasing the harbors, enriched with drone and 360-degree photography.
- Photography: On-site visits to each harbor to capture high-resolution drone and 360-degree photographs for marketing purposes.
- Advertising Materials: Design of various advertising materials including t-shirt and polo designs, flag designs, outdoor advertisements, harbor icons, directional signage, navigation instructions, LinkedIn, and Facebook cover designs.
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Process
The journey began with an in-depth analysis to understand the unique attributes and requirements of Ida-Viru Sadamad and its harbors. A collaborative approach was adopted to ensure all stakeholders were aligned with the proposed branding and digital strategies. The process was meticulously planned and executed in phases – starting with branding, followed by website development, photography, and advertising material design. Regular reviews and feedback loops were established to ensure the project stayed on track and met the high-quality standards set forth, ensuring a successful transformation of Ida-Viru Sadamad’s digital and physical presence.
Challenges
The absence of any pre-existing branding and digital presence posed a significant challenge. Starting from scratch, we needed to ensure the newly created brand identity would resonate well with both the existing clientele and potential visitors. Additionally, gathering all the necessary information and translating it into a user-friendly, informative, and visually appealing website was a substantial task. The project also demanded a balance between creating a modern, digital interface while preserving the maritime tradition and essence of Ida-Viru Sadamad and its harbors.
Goals
Our primary aim was to craft a unique brand identity for Ida-Viru Sadamad, ensuring consistency across all platforms. Developing a user-friendly, informative website to serve as a digital hub was crucial. Capturing high-quality imagery to enhance marketing efforts and designing a range of advertising materials to boost the brand’s visibility and engagement were also key objectives. These goals were designed to propel Ida-Viru Sadamad towards becoming a recognizable name in the maritime industry, providing a solid foundation for their future marketing endeavors.
Branding
The inception of Ida-Viru Sadamad’s branding journey was marked by the creation of a modern, recognizable logo. This logo, encapsulating the serene maritime essence and the emblematic lighthouse of Narva-Jõesuu harbor, became the cornerstone of the brand’s identity. A comprehensive branding book followed, delineating the brand’s color palette, typography, and imagery guidelines, ensuring a coherent brand presentation across various platforms.
Web Development
Our digital endeavor entailed the crafting of a user-centric website, each harbor given a dedicated page detailing crucial information and services offered. The integration of interactive vessel declaration and feedback forms streamlined communication, enhancing user engagement. The infusion of drone and 360-degree imagery offered visitors a virtual tour, enriching the digital experience and providing a visual feast that significantly enhanced online engagement.
Result
The endeavor significantly elevated Ida-Viru Sadamad’s brand image and digital footprint. The intuitive website, enriched with individual harbor pages and interactive forms, saw increased traffic, providing a user-friendly platform for sailors and visitors. The advertising materials bolstered marketing campaigns, while the high-quality imagery enhanced online and offline engagement. Positive feedback from stakeholders affirmed the successful transformation, setting a robust digital foundation for Ida-Viru Sadamad’s ongoing and future marketing endeavors, thus manifesting a resonant brand identity in the maritime domain.
- Elevated brand image and digital footprint for Ida-Viru Sadamad.
- Increased website traffic through intuitive design and user-friendly interface.
- Bolstered marketing campaigns with a range of advertising materials.
- Enhanced online and offline engagement through high-quality imagery.
- Received positive feedback from stakeholders affirming successful transformation.
- Set a robust digital foundation for ongoing and future marketing endeavors.
- Manifested a resonant brand identity in the maritime domain.
Client Testimonial
“Meie koostöö Voolari agentuuriga tähistas Ida-Viru Sadamadile olulist pöördepunkti. Voolav brändi identiteet kõlab hästi meie sidusrühmadele. Logo on visuaalselt ahvatlev ja kätkeb endas meie edumeelsust. Veebileht on koostatud võrratu professionaalsusega, mis on kaasaegse esteetilise ja intuitiivse navigeerimisega.
Kvaliteetne pildimaterjal parandab märkimisväärselt meie turundustegevust. Mitmekülgsed reklaammaterjalid on andnud meile tugeva tööriistakomplekti meie turunduskampaaniate jaoks.
Koostöö Voolar Agency’ga on tõstnud meie brändi kuvandit ja pannud tugeva aluse meie tulevastele turundusalastele tegevustele.”
Mehis Luus, Ida-Viru Sadamad SA
Team
Creative director: Arvo Juhkov
Design lead: Kseniia Klimchuk
Web lead: Roman Aljohhin
