Details of the project
First impression of a company’s homepage is vital. In this case Skawen homepage needed to be informative, but not overloaded. It had to contain the brand’s visual attributes and a catchy headline. It must call to action and – oh how importantly – be easy to navigate.
We know the best and the worst practices as well as unconventional methods. We are in constant search for better and simpler – in case of Skawen we wanted to be informative but at the same time easy and simple to use and understand the complex industry.
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We helped Skawen tell their story through a bold new identity and online experience.
BRANDING
One of the most important marketing practices, branding can genuinely make or break the business.
First and foremost, branding is responsible for the recognition. In the case of Skawen, we firstly identified a need for a message that is both clear for technical experts and for a wider circle of potential clients. The developed brand indeed became an essentially important company’s face.
In addition to this, the Skawen’s brand was built with the expectation to increase business value for both consumers and investors by making it more appealing and, thus, creating more leverage in the market. The company was aware of their competitive advantages, but how to transmit the message to others? Together we created a visually simple and at the same time convincing representation of an extremely complicated business.
Branding is also often responsible for consumer loyalty and trust. Skawen seeks to unite engineers and experts who have a drive to change the industry. Excellent communication was clearly needed for investors and consumers. Over the process of creating the brand we managed to crystalize the common interest and to put it an appealing expression.
Newsletter
Factory Sale promotion video
Thank you for being such great partners throughout this journey. We’re delighted with the final product and had a ton of fun along the way.♠
UX/UI DESIGN
First impression of a company’s homepage is vital. In this case Skawen homepage needed to be informative, but not overloaded. It had to contain the brand’s visual attributes and a catchy headline. It must call to action and – oh how importantly – be easy to navigate.
We know the best and the worst practices as well as unconventional methods. We are in constant search for better and simpler – in case of Skawen we wanted to be informative but at the same time easy and simple to use and understand the complex industry.
DESIGN
Graphic design is a crucial part of successful communication. Images, colors, styles, and fonts all add up to express companies values as accurately as possible, simultaneously catching the viewer’s attention and inducing emotion.
To Skawen project, graphic design has never just been about making things look pretty. We thought about the consumers, engineers, architects and project makers. We wanted to emphasize the Scandinavian heritage and their innovative products in accordance with the brand’s image.
COPY-
WRITING
Many things come into play when we’re talking about a compelling copy. It’s the obvious ones: proper grammar, clear style, accurate wording. In Skawen case we wanted to tell a story of Skawen – how a group of engineers and industry specialist came together to change the industry. Combining information and emotion, calling for action and making a point, strengthening the brand’s image and appealing to the right target market.
PROGRAM-
MING
Skawen development was led by our CEO Arvo – a professional programmer and designer. He led our team of programmers to set goals and a project plan. We were looking beyond the technical part and more into the big picture. We chose the best and most fit solution considering the goal and the budget.
SCOPE OF WORK
DISCOVERY & STRATEGY SERVICES
- Baseline Evaluation
- Research
- Branding Strategy
- Experience Strategy
- Production Planning
BRANDING SERVICES
- Branding Strategy
- Visual Identity and Assets
- Lettering
- Collateral
- Brand Guidelines
INTERFACE DESIGN SERVICES
- Information Architecture
- User Flow Mapping
- Content Strategy
- Wireframing and Prototyping
- UI Kits and Pattern Libraries
- Visual Design
- Responsive Design
MULTIMEDIA PRODUCTION SERVICES
- Custom On-Site Photography
- Photography Style Guides
- Motion Design
DEVELOPMENT SOLUTIONS SERVICES
- Front-End Development
- CMS Development
