Whay use Magento 2
Magento was built as a flexible platform. This is really its defining feature. Users can create stores with a variety of functions using pre-made extensions or by utilizing their coding chops. This is the beauty of a platform like Magento and one reason it’s so popular.
Magento 2 comes with features that make it a better platform overall. It competes with other top platforms like Shopify and Woocommerce.
Here are some key features that contribute to this:
Faster site speed encourages more sales and increases website search engine optimization. Full-page caching built into the platform means pages load a lot faster, 1-2 seconds compared to the 5-10 seconds for non-caching pages. It can also better handle many catalog pages without slowing down. This makes it scalable for large stores and able to grow with an online business.
The checkout process in Magento 2 is more streamlined, making it quicker and easier for customers to go from cart to completed order. It’s highly customizable and requires less steps and customer information. Reducing the checkout time is huge for reducing abandoned carts and increasing conversions.
When a customer goes to checkout, they are brought to a default guest checkout screen where they enter an email address. If this matches an existing customer, they are given an option to checkout faster with saved information. Guests can create an account in one click from the order Thank You page. These features encourage repeat customers.
Magento 2 also integrates a lot of popular extensions so stores have better functionality out of the box. This includes payment gateways like PayPal and Braintree. These are payment platforms the majority of Magento users choose to integrate anyway, so Magento 2 makes it a lot easier.
Better admin interface
The admin interface is designed to help reduce the time of managing an online store. It’s a lot more user-friendly and easier for new team members to learn. Admin are able to customize the admin panel so important business information can be accessed quickly. This makes each admin panel personalized for each user to increase productivity when managing products, orders, and customer data. Creating products in the admin panel is easier than before with 4x faster product import capabilities.
The admin interface of Magento 2 now includes drag-and-drop layout editing. This means you don’t need extensive coding knowledge to modify an online store’s appearance. Create a beautiful store in half the time.
Mobile responsiveness is key to improving sales, as more and more customers are shopping on smartphones and tablets. The Magento team recognized this and made mobile responsiveness a priority in the core Magento 2 platform.
It comes with new responsively designed (and SEO-friendly) themes, integrated video, and easier checkout. These all improve the look and function of Magento stores on mobile devices, thus encouraging mobile sales.
Bonus: In addition to the front-end of the site, the admin panel is touch-screen friendly so you can manage your store on the go.
The Magento platform is able to grow as businesses grow.
It’s fast with a streamlined checkout process to increase conversions and encourage repeat customers.
In short, why Magento
- Magento is an open-source platform
- Large support community
- Born for e-commerce
- Highly Scalable
- High Performance
- Easy to integrate
- SEO friendly
- Support for Mobile Commerce